How has business influence been playing out in the "anti-slavery" movement and what are the implications for international nongovernmental organizations (INGOs) fighting these forms of labor exploitation? Advocacy, Inc. provides a cautionary case study. "Anti-slavery" advocacy has become a new market in which INGOs are pressed to become increasingly like for-profit businesses and the strategies they pursue do not adequately address the driving forces that have created conditions for continued labor exploitation in the global economy.