Whether you call it leading, teaching, motivating, or inspiring, the truth is that you are selling every single day. Whether you are pitching a new idea, moving a product, or simply selling yourself, the ability to move people authentically is a critical, life-changing skill for anyone, regardless of their job title. Yet, many of us struggle with the salesperson persona, feeling like we have to sacrifice our authenticity to be effective. Mindset experts and bestselling authors of The Unsold Mindset:Redefining What It Means to Sell, Colin Coggins and Garrett Brown have spent decades researching what actually makes the world's greatest influencers and leaders tick. Through extensive interviews with everyone from 5-star generals to celebrity chefs, they discovered a surprising paradox: the most successful people don't succeed because of what they do, but because of how they think. They aren't following a rigid script; they are operating from a powerful, "unsold" mindset. Coggins and Brown move past the mechanics of rapport-building and objection handling to reveal the specific, repeatable mental practices that allow high-performers to thrive in any environment. Register here: https://alumlc.org/unr/53169