This interactive webinar is for all entrepreneurs who want to learn about marketing their business to reach a broader customer base. Small Businesses should be able to apply the fundamental marketing concepts that support starting and managing a business. With that in mind, this webinar will assist you to: Define marketing and its importance in business development.Describe the target market research process.Identify components of an effective marketing plan.Describe high impact marketing strategies that foster business success.Describe key concepts for measuring performance of marketing strategies, to include social media campaigns.